Wingtips and Loafers

fastcompany:

Facebook’s former head of marketing (and Mark’s sister) is using her social media mojo to coordinate influential people to post about world issues. Your favorite follows just got a lot more earnest. But does caring on social media mean anything in the real world?

Randi Zuckerberg’s “Social Media Syndicate”: Taking On AIDS Armed Only With Online Influence

I’m sure there are some good intentions here, but this will not do much in the real word to solve these lingering problems. What it will do is make Randi and her syndicate more prominent thought leaders on these issues-which could be personally profitable.

There are easier ways to use the syndicate to attain change. They could donate the funds needed to provide the medicine or whatever the needs are. They could also fund and support native business incubators to develop practical/sustainable market solutions to these problems.

Hopefully it evolves into something more action oriented.