October 16th, 2012 at 9:59AM
Today, authors are in the idea-making business, not the book business. In short, this means that publishing a book is less about sales and much more about creating a brand. The real customers of books are no longer just readers but now include speaking agents, CEOs, investors, and startups. —

The same could be said for the music industry.  Albums are not really about the music anymore but are more “billboards for the messengers.”

Why Books Are The Ultimate New Business Card | Fast Company (via emergentfutures)

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38 notes Source: Fast Company #branding#books#media
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